Troubleshoot Google Ad Reporting

If numbers look off, the cause is almost always one of a handful of common setup issues.

Check your account permissions

Needs admin-level access with a user role, not manager-only.

Check where your tracking template lives

Apply in exactly one place — Account, Campaign, or Ad, not multiple.

Check for duplicate names

Campaign, ad group, and ad names must be unique.

Check your UTM formatting

Case-sensitive and must match your template exactly.

Renaming an active campaign

Doesn't retroactively fix historical data. Create a new campaign instead.

If you're still stuck

Work through these five checks in order; if still off, contact support with a specific example.