View Google Ads Statistics

The Statistics tab shows results for your Google campaigns, from a high-level summary down to individual keywords.

Open Google results

1. Go to Marketing > Ad Manager and click Statistics.
2. Choose Google from the platform dropdown.
3. Pick a date range.

What you will see

Conversion summary at the top:

• Impressions and clicks.
• Conversions and cost per conversion.
• Average CPC and CPM (cost per thousand impressions).
• Total spend.

Performance graphs for impressions, clicks and conversions over time, useful for spotting spikes or drops.

Campaign details table with clicks, CTR, CPC, impressions, sales, revenue, ROI%, leads, CPL and CPS. Search for a campaign, show or hide columns and export the data.

Go deeper

Click a campaign name to open its dashboard, with three drill-down levels:

• Ad groups: compare clicks, impressions and conversions per group.
• Ads: see which creative performs best within each group.
• Keywords: find which terms drive results and which waste budget.

How to act on it

• Pause ad groups or keywords that spend without converting.
• Move budget toward the strongest segments.
• Rewrite ads that get impressions but few clicks.

Notes

• Data refreshes periodically, so allow time after publishing before numbers appear.
• Zero conversions usually points to missing conversion tracking or a weak landing page.
• Compare equal date ranges for fair conclusions.

Good to know: Keyword-level data is where most savings hide; check it weekly and add wasteful search terms as negative keywords.