Control Sequence Flow: Stop on Reply, Delays and Conditions

The strength of an email sequence is that it reacts to people. Three controls decide who gets what and when.

Stop on Reply

When this is on, the sequence stops sending to a contact as soon as they reply. This is useful for sales and support outreach, because a person who has answered does not want another automated nudge. You can continue the conversation manually. Choose the setting when setting the trigger and audience.

Delays

A delay is the pause before the next step. You set it between emails, so you might send the first email at once, wait three days, then send a follow-up. Space steps so people have time to respond.

Conditions

You can add a condition to a step so only some contacts receive it. Supported conditions are based on delivery status and open status. Examples:

• Send step 2 only if step 1 was delivered.
• Send a reminder only to contacts who did not open the previous email.
• Send a different message to contacts who did open it.

Example flow

1. Step 1: introduction email, sent immediately.
2. Wait three days.
3. Step 2: short reminder, only if step 1 was not opened.
4. Wait four days.
5. Step 3: final check-in, sent if the contact has not replied.

Design or plain text

Each step can be a designed email or a plain-text email. Mixing is allowed, though consistent style often reads better in a thread. A reply stops the sequence only if Stop on Reply is on, and conditions can differ from step to step.

Good to know: Keep your sequence short. Three to five touches is usually enough before a contact is either engaged or not interested.