Track Attribution for Chat Widget Conversations

Capture where chat widget conversations came from — organic search, direct, a specific referral.

Where to see this data

• On the contact's record: Activity tab, click the clipboard icon on the chat event.
• In bulk: Marketing > Form Builder > Submissions > Widget Form.

Known limitations

Relies on browser cookies — may not work for some iOS users, and doesn't work in private/incognito mode.

Why this is useful

Knowing a lead came in through chat after clicking a specific ad is far more useful than just knowing it came through chat.