Create Facebook Text Posts with Colored Backgrounds

Short text posts shown over a colorful backdrop catch the eye in a busy Facebook feed. You can design, preview, and schedule them directly in Social Planner using Facebook's own background styles.

When to use them

• Brief announcements, reminders, or offers.
• Quotes, questions, and fun prompts that show brand personality.
• Calls to action that need to stand out.

Rules

• Backgrounds work only on text-only posts. If you attach any image, video, or carousel, the Text Background option switches off automatically.
• If you edit a scheduled post that already has a background and then add media, the background is removed so the post stays valid.
• You choose from Facebook's built-in presets; custom background images cannot be uploaded.
• Emojis, hashtags, and @mentions all still work.

Create one

1. Open Marketing > Social Planner and click + New Post.
2. Select one or more Facebook Pages in Post to. The Text Background option appears once Facebook is chosen.
3. Type your message without adding media.
4. Click Text Background and pick a preset from the panel.
5. Check the live preview. The text size adjusts to the amount of copy, so short messages look larger.
6. Refine the wording and line breaks until it reads well.
7. Choose Post now, or schedule it for a date and time.

Design tips

• Keep it short and punchy.
• Write the message first, then test different backgrounds.
• Use the same background for a campaign, such as one color for sales and another for tips, so your followers recognize the pattern.

Good to know: The option does not appear for other networks, so use Customize for each channel to give Instagram or LinkedIn their own media version.