Messaging Analytics

The messaging analytics dashboard shows how your text messages are actually performing — not just that you sent them, but whether they arrived.

Where to find it

Go to Settings > Phone System > Messaging Analytics.

What it tracks

• Sent — messages handed off for delivery
• Delivered — messages that successfully reached the recipient
• Failed — messages that didn't go through (bad number, carrier block, etc.)
• Filtered (error 30007) — messages a carrier flagged as spam-like and blocked
• Received — inbound messages you got back
• Opted-out — recipients who replied STOP or otherwise unsubscribed

Reading the trends

• Failure rate trend — a day-by-day view of your failure percentage; a sustained rate above roughly 10% is a strong signal something's wrong with your content, list quality, or compliance status.
• Failure reason breakdown — a chart showing why messages are failing (invalid numbers, carrier filtering, compliance issues) so you know what to fix first.
• Opt-out rate trend — track how often people unsubscribe; a rate above roughly 2% usually means your messaging is too frequent, unexpected, or not clearly identified as coming from your business.

Filtering

Narrow the view by date range (last 7/30/90 days or custom), by campaign, by workflow, or by bulk send — useful for isolating whether a problem is tied to one specific send rather than your account as a whole. Click any summary card to drill into the individual messages behind it, including the contact, status, and error code for each.

If you're seeing a high failure or filtering rate, see Troubleshooting SMS Delivery.