Create and Edit Custom Objects

Here's how to actually build a custom object, from creation through to editing it later.

Creating a new custom object

1. Go to Settings → Objects.
2. Click Add Custom Object.
3. Enter a Singular Name and Plural Name (for example, "Pet" and "Pets").
4. Review the auto-generated internal name and primary field — you can adjust the internal name at this point, but not afterward.
5. Choose which field acts as the primary display field.
6. Pick an icon and add a short description.
7. Click Create Custom Object.

Editing it later

Once created, your object shows up on the Objects page. Click into it any time to update its details, add fields, or adjust settings.

Limits to plan around

• Up to 10 unique fields per object, using Single Line Text, Multi Line Text, Number, or Phone field types.
• Once you downgrade a unique field to non-unique, you can't make it unique again.
• Up to 10 unique association labels between any two objects.

Deleting a custom object

1. Click the three-dot menu next to the object's name.
2. Select Delete.
3. Type DELETE to confirm.

This is irreversible — it removes all related records, fields, and any workflows built around that object.