Automate Replies to Facebook and Instagram Comments

You can respond to comments on your social posts instantly: reply publicly, send the commenter a private message, and keep the conversation in Vendi Today. This is popular for "comment a keyword to get the guide" campaigns.

Before you start

Connect your Facebook and Instagram accounts in Settings > Integrations, and make sure your Instagram profile is linked to your Facebook business page.

The building blocks

Triggers (category: Facebook/Instagram events): Facebook - User comments on a post, Instagram - User comments on a post, and Customer Replied for follow-up replies.

Actions: Reply in Comments, Facebook Interactive Messenger, Instagram Interactive Messenger, and an AI text action for custom wording.

Configure the comment trigger

1. Select the Page. Choose this first, since other filters depend on it.
2. Choose a Post Type: Published (pick from your page's posts) or Custom (paste a post URL or ID).
3. Pick a match rule: Exact Match or Contains Phrase. "Price" matches the comment "Price" exactly, while a phrase rule also matches "I bought from you yesterday".
4. Optionally restrict to first-level comments only.

Commenters are saved as contacts with their first and last name.

Replying

• Reply in Comments posts a public reply. Add several variations and one is chosen at random; you can also like the comment.
• Interactive Messenger sends a private message. Use Reply to comment via DM for the first message, then Reply to DM for later ones. You may add up to three buttons: open a website, call a number, or continue the flow.

Limits to know

• Comment-to-DM must be sent within 7 days.
• Reply to DM needs a conversation within the last 24 hours.
• A one-minute default wait precedes the default branch.
• No actions may follow a Call button.

Good to know: Add a Wait before replies so responses feel natural rather than instant.