Add an Automatic Follow-Up Comment

Social networks tend to reward posts that attract comments soon after they go live. The follow-up comment feature lets Social Planner add the first comment for you the moment your post publishes, so there is never a silent start.

Supported networks

• Facebook Pages
• Facebook Groups (the comment appears from the Page chosen in your Social Planner settings)
• Instagram Business accounts
• LinkedIn profiles and Pages
• YouTube channels

Add a follow-up comment

1. Open Marketing > Social Planner.
2. Click + New Post, then Create New Post.
3. Choose your accounts and write the main post.
4. Locate the Follow-up comment field in the composer.
5. Type the comment you want published straight after the post.
6. Publish or schedule the post as normal.

Ideas for what to put there

• The link to your offer, which keeps the main caption clean (especially useful on Instagram, where captions do not carry live links).
• A question that invites replies, such as "Which option would you pick?"
• A set of hashtags that you would rather not put in the caption.
• A short call to action with a phone number or booking link.

Tips

Keep it brief and relevant. Because it is posted by the account owner, it appears as a normal comment under the post.

Good to know: Combine a follow-up comment with a recurring post to keep a consistent, evergreen first comment on every repeat.