Troubleshoot Facebook Ad Reporting

If Facebook ad numbers aren't showing up correctly, walk through these common causes.

Check your integration permissions

Confirm admin-level access on the connected ad account.

Check where UTM parameters are placed

Must be applied at the tracking level in Ads Manager, not the destination URL.

Check for duplicate names

Non-unique campaign/ad set/ad names cause the same contact to show up under different ads.

Understand renamed campaigns

Renaming doesn't retroactively update UTM data. Launch a new campaign instead.

Check your lead form mapping

Confirm the correct Facebook page is selected. Radio button custom fields and timezone fields can't be mapped.

Working through it

Confirm each of these five in order.