Set Up Google Ad Reporting

Track which campaigns and ads are actually driving leads and revenue.

Setup steps

1. Connect your account with admin permissions.
2. Enter your account IDs (and MCC/manager ID if applicable).
3. Add a UTM tracking template to your Google Ads account settings.
4. Test it with a test click-through.
5. Add a backup script (optional) — see "Set Up a Precautionary Tracking Script for Google Ads."

Rules that matter for accurate data

Keep campaign, ad group, and ad names unique and unchanging. Don't rename an active campaign — create a new one instead.

What you get once it's set up

Leads attributed all the way through your pipeline.