Recipe: Score and Follow Up Leads by Video Watch Time

If you use a video on a funnel page, such as a sales presentation or webinar replay, watch time shows who is genuinely interested. This recipe turns it into automatic scoring and follow-up.

Setup before the workflows

• Host the video on a funnel page, and disable its progress bar for accurate tracking.
• Capture viewer details first with a registration form that redirects to the video page. The viewer must be a contact.

Create four small workflows

Make one workflow per milestone, each with the Video Tracking trigger set to your funnel and video.

1. 25% watched
   • Trigger: Video Duration (%) = 25.
   • Action: Modify Engagement Score by +10.
   • Action: Add tag "Video 25".
2. 50% watched
   • Trigger at 50.
   • Action: score +20, add tag "Video 50".
   • Action: send a thank-you email with a related resource.
3. 75% watched
   • Trigger at 75.
   • Action: score +30, add tag "Video 75".
4. 100% watched
   • Trigger at 100.
   • Action: send an invitation to book a consultation.
   • Action: create a task for sales and add tag "Video Complete".

Drop-off recovery

Create a fifth workflow from the 25% trigger: Wait a day, then use If/Else to check whether the contact has the "Video Complete" tag. If not, send a friendly "Pick up where you left off" email with the video link.

Use the scores

• Build a smart list of contacts above a certain engagement score.
• Prioritize calls to people tagged "Video 75" or higher.
• Trigger a different offer for people who finished.

Tips

• Keep point values simple and consistent.
• Review results after a few weeks and adjust thresholds.

Good to know: Tag every milestone; tags are easier to filter and segment than scores alone.