Connecting Google Business Profile

Bring reviews, messages, and calls already happening on Google Search and Maps into the same place you manage everything else.

Connect your profile

1. Go to Settings > Integrations.
2. Sign in with a Google account with Owner or Manager access.
3. Choose the business location to connect.
4. Optionally turn on call tracking.
5. Confirm the connection — a green Connected status appears.

What connecting gets you

• New Google reviews sync into Conversations.
• Customer messages flow into the same inbox as SMS, email, and other channels.
• Reviews show up in the Reputation tab.
• Call tracking captures and logs calls from your listing, if enabled.

Add messaging and social channels to your listing

1. Open the messaging or social channel tabs for your connected location.
2. Add a phone number for Text/SMS or a WhatsApp number — only one displays at a time (Text takes priority).
3. Add links for connected social channels (Facebook, Instagram, LinkedIn, YouTube, TikTok, X, Pinterest).
4. Save. Only channels connected through Conversations support two-way messaging.