Toll-Free Number Verification
Toll-free numbers used to send SMS/MMS in the US and Canada must be verified before they can text at full volume. Unverified numbers get filtered or blocked by carriers, so this is a required step, not an optional one.
What you'll need
Before starting, gather:
- Your legal business name
- Your business website or a social media profile
- Your physical business address
- A description of what you're texting about (your use case)
- At least two sample messages you plan to send
- Proof of how recipients opted in (e.g., a screenshot of your signup form)
How to submit
- Go to Settings > Phone System > Phone Numbers.
- Find your toll-free number — if it needs verification, you'll see a Verification Required alert on it.
- Click the alert and fill out the form:
- Business and contact information
- Business location
- Use case category and expected monthly volume
- Proof of opt-in
- Sample messages
- Submit for review.
What to expect
Review typically takes several weeks. While a number is Pending Verification, Restricted, or Rejected, it can't send SMS or MMS — voice calling is unaffected. If your submission is rejected, check the rejection reason and resubmit with corrected information; vague use-case descriptions or missing opt-in proof are the most common causes.
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