RSS Header and RSS Items in the Email Builder

RSS blocks pull fresh content from a feed, such as a blog or news site, into your email automatically. There are two blocks: RSS Header and RSS Items.

RSS Header

The header fills in details about the feed itself. It supports these custom values:

• Feed title: {{rss_feed.title}}
• Feed description: {{rss_feed.description}}
• Feed link: {{rss_feed.url}}
• Last build date: {{rss_feed.date}}

You can also use these in the email subject line.

RSS Items

The items block repeats once for every feed entry and uses its own values:

• Title: {{rss_item.title}}
• Summary: {{rss_item.content}}
• Full content: {{rss_item.content_full}}
• Link: {{rss_item.url}}
• Published date: {{rss_item.date}}
• Author: {{rss_item.author}}
• Image address: {{rss_item.imageUrl}}

The tags {{#rss_items rss_items}} and {{/rss_items}} mark the beginning and end of the repeating section.

Basic or Custom

In the RSS Editing Options dropdown:

• Basic inserts a fixed, pre-formatted layout you cannot edit.
• Custom inserts the same layout as editable text, so you can rearrange fields, add author lines or change link wording.

Adding the blocks

1. Open an email in Marketing > Emails.
2. Click Add Elements and drag in RSS Header, RSS Items or both.
3. Choose Basic or Custom.
4. Edit the text if you chose Custom.

Images

To show the item's image, use the image helper {{rss_img}} with the image address, your alt text and desired size.

Good to know: Start with Basic to confirm the feed works, then switch to Custom once you know how your feed fills each field.