Follow Up Based on How Much of a Video Was Watched

The Video Tracking trigger starts a workflow when a viewer reaches a chosen percentage of a video hosted on one of your funnel pages. That lets you respond to genuine interest rather than guessing.

Requirement

The viewer must already exist as a contact. A visitor who has never submitted a form cannot be matched.

Prepare the video and page

1. Make sure the video is encoded properly for tracking.
2. Turn off the video's progress bar in its settings so progress is measured accurately.
3. Capture visitor details before playback. A common pattern is a short page with a form that redirects to the video page.

Create the trigger

1. Go to Automation > Workflows and create a workflow.
2. Click Add New Trigger and choose Video Tracking.
3. Optionally set the filters (none are mandatory): Funnel, Video, and Video Duration (%), such as 25, 50, 75 or 100.
4. Save the trigger and add your actions.

Workflow ideas

• Webinar nurture: at 50%, send a thank-you with resources. At 100%, invite viewers to book a consultation.
• Lead scoring: add points at 25%, 50% and 75% so engaged viewers rise to the top. Add a Modify Engagement Score step.
• Drop-off recovery: when a viewer reaches 25% but not 100%, wait a day and send a "finish watching" link.
• Sales alerts: at 100%, create a task for a salesperson to call.

Tips

• Build one workflow per milestone so each fires cleanly.
• Add a tag at each milestone so later branches can check how far someone got.
• Test using a known contact's tracked link before announcing the video.
• Do not use the video trigger alone for time-sensitive offers; add a wait and a check for other recent activity.

Good to know: Tracking depends on knowing who the viewer is, so the form-before-video page is the most important setup step.