Set Up an Automatic Resend While Creating a Campaign

Instead of remembering to resend a campaign afterwards, you can plan the follow-up when you build the original. The resend then runs on its own and is visible in your campaign list.

Turn on the automatic resend

1. Go to Marketing > Emails > Campaigns and create or open a campaign.
2. Click Send or Schedule and set up the message as usual.
3. Switch on the resend option.
4. Choose how long to wait before the resend, for example two days.
5. Enter a new subject line for the second send.
6. Send or schedule the campaign.

Track and change it

A campaign with a pending resend shows Waiting in the status column. Open the three-dot menu to:

• Change the waiting time.
• Cancel the scheduled resend.

How it behaves

• Only contacts who did not open the original receive the resend.
• If you cancel the original campaign, its resend is not sent either.
• Batch and RSS campaigns support resends too.
• Resends only target unopened emails. To follow up with people who clicked but did not buy, build a Workflow.

Tips for better results

Use a different angle in the subject line, and review the statistics of both sends to see what worked.

Good to know: Pick a wait time long enough for most people to have seen the first email, usually two to three days.