Track Consent and Legal Basis for Contact Data

If you collect and message personal data, you're expected to show either consent or a legitimate reason for holding it. Vendi Today gives you tools to document both.

Collecting express consent

Capture at the point of collection: forms, surveys, webchat, calendar booking pages, order forms. A clear consent statement plus a visible privacy policy documents the opt-in.

Tracking a legal basis without express consent

1. Create a tag representing the legal basis (e.g., "Existing Customer Relationship").
2. Apply it manually or automatically via workflow.

This gives you a searchable, auditable record.

What you need in place

An accessible privacy policy, and either documented consent or a documented legal basis for every contact.

A note on legal advice

This is general guidance, not legal advice — confirm your specific obligations with legal counsel.