Send Custom Events to Google Analytics from a Workflow

The Google Analytics action fires a custom event into your Google Analytics property whenever a workflow reaches it. This lets you measure events that happen inside Vendi Today, such as a booked appointment or a purchase, right next to your website traffic data. It supports Google Analytics 4 and Universal Analytics.

What you need from Google Analytics

• The Measurement ID of your property.
• An API Secret created in your Google Analytics data stream settings.
• An event name that follows Google's naming rules (letters, numbers, underscores; no spaces).

Configure the action

1. Open Automation > Workflows and pick a trigger for the event you want to track.
2. Click + and choose Google Analytics.
3. Name the action, for example "Send lead event to GA".
4. Choose the Action Type: Google Analytics 4 or Universal Analytics.
5. Paste the Measurement ID (required).
6. Enter the Event Name (required), such as generate_lead or purchase.
7. Paste the API Secret (required).
8. Optionally enter an Event Value, for example the sale amount.
9. Save and publish.

Trigger ideas

• Form Submitted: a form_submitted or generate_lead event.
• Appointment Booked: an appointment_booked event.
• Tag Added: record when someone becomes a "New Lead".
• Product Purchase: a purchase event with the order amount as the value.
• Page View: track visits to an important page.

Tips

• Use the same event names across workflows so reports stay tidy.
• Test with one contact, then check the real-time report in Google Analytics.
• Typos in the Measurement ID or secret are the usual reason events do not appear, and the data can take time to show in standard reports.
• Respect your privacy policy and consent requirements; do not send personal data in event values.

Good to know: Mark your most important events as conversions inside Google Analytics so they show up in conversion reports.